JBL initially asked for website content for search—but the brief quickly evolved.
Search behavior has radically transformed: AI-driven answers, social-led discovery, and platform-native behaviors mean the “search page” is no longer a single destination.
As designers, we saw an opportunity to rethink how JBL shows up visually and conceptually across this new search landscape—one where every touchpoint can be a moment of discovery.

More to come soon…